Victoria Beckham explains the approach, "When I first started working with Gerry and the design team, on the Range Rover Evoque Special Edition I did a lot of research, and created mood boards to show the team my love of timeless and classic design. Gerry McGovern, Director of Design, Land Rover explains, "The design of the Range Rover Evoque has truly captured the hearts of customers worldwide. As with the exterior, there has been application of rose-gold to the interior, on the center console rotary controls and Rotary Shifter. Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the... " Land Rover Director of Design, Gerry McGovern said, "Working with Victoria in our design studio at Gaydon certainly created a buzz within the team. " Complementing the ultra-modern exterior is an elegant and luxurious interior. We both agreed it was the ideal way to introduce a softer touch to this bold, assertive exterior color scheme. As you can see, the second vehicle released by Jaguar Land Rover's new Engineered To Order division (alongside the new Jaguar XJ Ultimate) is characterized by matte black paint, which contrasts with the gloss black and rose-gold trim. In other words, it's suitably posh for a vehicle resulting from a collaboration between the Land Rover Design team and the pop star who made her name as Posh Spice.
The exclusively designed Range Rover Evoque Special Edition is the result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion... Victoria was appointed Creative Design Executive in July 2010 and has worked with the Land Rover design team under the direction of Design Director Gerry McGovern over the past 18 months to create her Special Edition. Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual ‘Britishness’ makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the... (BUSINESS WIRE)– Land Rover and Victoria Beckham tonight unveiled a new bespoke luxurious, hand-finished Range Rover Evoque Special Edition. Land Rover Design Director Gerry McGovern said: “Working with Victoria we quickly recognised our similar design tastes and ambition for this car. Gerry McGovern, Director of Design, Land Rover explains: “The design of Evoque has truly captured the hearts of customers worldwide. Complimenting the ultra-modern, stealth-like exterior is an elegant and luxurious interior. We both agreed it was the ideal way to introduce a softer touch to the bold, assertive exterior colour scheme. The Range Rover Evoque Special Edition with Victoria Beckham is limited to just 200 vehicles to be sold worldwide.
To celebrate the launch, Victoria teamed up with British fashion photographer Nick Knight to compose a fashion film that captures the essence of this new ride and of course, starring Victoria herself. Victoria was named Creative Design Executive in July 2010 over at Land Rover and has been working on a new style of Range Rover ever since. Both Victoria and Land Rover Design Director Gerry McGovern have shard their appreciation for each other throughout the creative process and similar taste in design. They both agreed it was the “ideal way to introduce a softer touch to the bold, assertive exterior colour scheme.
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